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• Factors Influencing Green Purchase Intention of Students: A Case Study at Vietnam National University of Agriculture

  Chu Thi Kim Loan

  Received: Jul 28, 2020 / Published: Mar 05, 2021

   Abstract PDF

  The objective of the paper was to analyze factors influencing the green purchase intention of students through a case study at the Vietnam National University of Agriculture (VNUA), Hanoi, Vietnam. The primary data were collected from a survey of 121 undergraduate students in 2020. The study employed descriptive statistics, exploratory factor analysis (EFA), and multiple regression analysis. The survey indicated that VNUA students were highly concerned about the environment. Their green buying intention was significantly and positively affected by two groups of factors, including: (i) social influence and product knowledge; and (ii) environmental concerns and subjective norms; in which, the later group of factors has shown greater effects in this study. The study would help managers in formulating and implementing key measures to encourage students’ green purchase.

• Lecturers’ Subjective Well-being: A case study

  Tran Thi Thanh Tam, Nguyen Thi Thanh Hien, Nguyen Thi Hoai

  Received: Oct 02, 2020 / Published: Dec 31, 2021

   Abstract PDF

  The aim of this study was to show the level of lecturers’ subjective well-being at Vietnam National University of Agriculture and the differences in their subjective well-being levels according to the variables of gender, education, income, and teaching experience. The study used the Oxford Happiness Questionnaire (OHQ) designed by Hills and Argyle (2002). The questionnaire included 29 items and has been widely used as a scale for the assessment of personal subjective well-being. The results showed that most lecturers at Vietnam National University of Agriculture were quite happy. There were significant differences in the level of subjective well-being according to some variables investigated.