The influence of quality culture on the work motivation of lectures at Vietnam national University of Agriculture

Date Received: Aug 15, 2023

Date Published: Dec 30, 2023

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ECONOMICS, SOCIETY AND RURAL DEVELOPMENT

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Trang, N., Yen, D., Oanh, N., & Thuy, D. (2023). The influence of quality culture on the work motivation of lectures at Vietnam national University of Agriculture. Vietnam Journal of Agricultural Sciences, 6(4), 2004–2017. https://doi.org/10.31817/vjas.2023.6.4.10

The influence of quality culture on the work motivation of lectures at Vietnam national University of Agriculture

Nguyen Thi Thu Trang (*) 1 , Do Kim Yen 1 , Nguyen Thi Kim Oanh 1   , Doan Thi Ngoc Thuy 1

  • Corresponding author: trangnguyenqtkd@vnua.edu.vn
  • 1 Faculty of Accounting and Business Management, Vietnam National University of Agriculture, Hanoi 131000, Vietnam
  • Keywords

    quality culture, work motivation, lectures

    Abstract


    This study aimed to analyze the quality culture factors affecting the work motivation of lecturers at the Vietnam National University of Agriculture (VNUA). A quantitative research study was conducted with 197 samples through direct and indirect interviews. After collecting and processing data, a regression analysis was conducted to assess the impact of the quality culture factors on the work motivation of lecturers. The results showed that there are three groups of quality culture factors (human resource management and mission, training and evaluation of education programs, and quality assurance system) that have a positive impact, of which human resource management and mission have the greatest influence on the work motivation of lecturers. Based on the findings, recommendations on these quality culture factors were made to enhance the work motivation of lecturers at VNUA.

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